World Health Day Cups

Health has been a growing concern among Americans. This issue led food products manufacturers to issue health advisories concerning their merchandise. Companies spend a great deal of money to convince people to continue to patronize them and to convince others to buy their products because it’s healthy.

Last week, I did my regular trip to my favorite local coffee shop, and found out more evidence of my theory. Being “health conscious” is really an emerging avenue for business promotion. Most companies now join the healthy product bandwagon, and it really shows.

The coffee shop that I go to was no exception. On their custom promotional coffee cups, they printed a short nutritional information table of their coffee. For the health conscious, this innovation is a welcome treat, but to the unlettered, this has no significance at all.

I decided to make a survey of the major coffee shops in town, and tried to see if they joined in the new advertising ruckus. At the back of my mind though, I was convinced that they have all joined in, or at least tries to keep up.

The next day, I went to a different coffee shop and found the same thing. This time they placed more words to describe their products and printed them on their custom logo promotional coffee cups. Ok, this is much better. It’s till advertising, but a lot more personal.

Last stop: the mall coffee shop. I was not surprised at all to see that indeed, they joined the trend. For a different look, they put cartoon strips on their custom personalized promotional coffee cups that shows the benefits of coffee.

All in all, I’m now a bit apprehensive of how businesses nowadays promote their product. But come to think of it, am I really concerned or am I just too critical of how people do things? Maybe businesses really are concerned with the country’s health situation. I should do that myself instead of complaining about anything. Perhaps it is best all coffee shops do the same thing this coming United Nations World Health Day